Rag & Bone is introducing Infuse, a men’s denim collection that combines craftsmanship with innovation to create deep, multidimensional shades. The line features a unique, multi-step denim washing technique that delivers rich, layered tones through a detailed overdyeing and finishing process.

The three-stage process begins with raw denim which is hand-finished and treated with laser technology to achieve an authentic, worn look. In the final stage, the garments are over dyed, adding depth, contrast, and a signature rugged aesthetic.

“Denim is the foundation of Rag & Bone, our strongest category and where our customers look to us for leadership,” explained Kyle Sweeney, Rag & Bone’s Senior Vice President of Men’s Design and Merchandising. “We’re constantly innovating because the demand for authenticity and progress never stops. Through wash innovation, we can celebrate denim’s roots while redefining its future. It’s what keeps Rag & Bone denim bold, modern, and unmistakably ours.”

Infuse reflects Rag & Bone’s ongoing sustainability efforts. The collection uses enzyme-based washes, natural dyes, and laser techniques that reduce abrasion, chemical use, and waste. The company’s chemical partners are also aligned with the ZDHC Roadmap to Zero program, which aims to eliminate harmful substances from production.