A Good Company, which is a Swedish sustainable fashion startup recycles its clothing through a closed-loop process. They have launched a Kickstarter campaign to scale up production.
They make garments with QR tracking codes to help consumers see their products in a good circular loop system. The B-Corp company has raised over $45,230 in the quarter.
The Good Company has designed a range of t-shirts, long-sleeved tops, underwear and socks for men and women for which the customers are given a discount on their subsequent purchase to return once they have reached the end of their life use.
A spokeswoman stated that when the clothes have served their purpose in the closet and are sent back to the company, the cotton is recycled and turned into new clothing. With the new OR code tracker, the customers can track where the item has been and how many T-shirts it has been prior.
Returned articles are recycled into new clothes up to seven times until the fiber becomes too thin to be converted into clothing. At the end of the recycling stage, the fabric is recycled into stuffing for furniture.
The brand’s original cotton t-shirts are made out of 70% organic cotton and 30% recycled cotton. However, the upcoming generations of the garments are made up of 50% each. The company is also known for making products out of Lyocell, bamboo and recycled polyester.
The company stated that they had been working on the truly circular clothing line for over a year. They have scrutinized over 800 potential partners to make sure the production was in line to ensure a sustainable and socially impactful startup.
The company also claims that its products are manufactured in factories that run on solar power and have a through a waste-water system in place.
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