Puma launches eco-friendly ‘Down to Earth’ capsule collection

YarnsandFibers News Bureau 2021-08-27 06:51:10 – Germany

Sport’s company, Puma, has introduced a new ‘Down To Earth Capsule©’ collection, which features clothes and footwear made from recycled materials and is inspired by eco-friendly methods.

The “do good, look good” capsule includes apparel that is clean and simple with bright, entertaining designs and is made with at least 30% recycled cotton. The uppers of the footwear are made up of at least 20% recycled materials, and the motto "respect mother earth" is printed on the side.

Puma's challenge to do better in 10 social and environmental areas that they feel will have the most effect is reflected in the new drop. Puma's 10for25 strategy aims to increase the amount of sustainable raw materials used in product manufacturing by 2025. This includes pledging to obtain all cotton, polyester, leather, down feathers, and cardboard from more environmentally friendly sources.

Puma's 'Down to Earth' collection, which starts at 25 pounds, is available at Puma shops and online at Puma.com.

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