Pottery Barn, a brand in William-Sonoma, Inc.'s portfolio, reaffirms its commitment to sourcing wood responsibly by committing to plant three million trees by the end of 2023. Beginning December 31, 2020, the company will plant one tree for every piece of indoor wood furniture sold in areas of greatest need in the US and overseas, thanks to a partnership with the Arbor Day Foundation, the world's biggest environmental nonprofit dedicated to planting trees.
Pottery Barn has a long history of purchasing from well-managed timber suppliers and growing the usage of Forest Stewardship Council-certified wood. Pottery Barn's high-quality home furnishings are partly due to the wood company uses, which is durable, renewable, recyclable, and beautiful. The brand aspires to use 50% responsibly sourced wood by the end of 2021 and has already achieved 42% of that objective. The Sustainable Furnishings Council continually ranks Pottery Barn's parent business, Williams-Sonoma, Inc., in the top ten global leaders in ethically sourced wood.
Marta Benson, Pottery Barn President, said that they're renewing their intentions and taking the next step in their sustainability journey by setting an ambitious target to plant trees as the new year begins. They’re happy to announce this cooperation with the Arbor Day Foundation in support of its aim to inspire the betterment of the planet, one tree at a time. This collaboration will have a significant influence on their sustainability aims, enhancing their brand and the community that welcomes them into their homes, as well as the planet.
This partnership will restore sensitive ecosystems and endangered forests while also supporting the reduction of climate impact, resulting in cleaner air and water and enhancing lives through the Pottery Barn aim of planting three million trees by 2023. Dining, bedroom, home office, and bath indoor wood furniture comprising at least 80% wood, excluding upholstered furniture, are examples of approved wood goods.
Dan Lambe, president of the Arbor Day Foundation, said that trees and forests preserve our essentials of life in a variety of ways, from providing homes for endangered creatures to cleaning our air and water. With the help of dedicated partners like Pottery Barn, they're restoring important forest ecosystems all across the world, ensuring that their influence will be felt for decades to come.
The Arbor Day Foundation's relationship with Pottery Barn expands on the brand's unequaled 70-year commitment to delivering intelligently inspired and responsibly crafted products. Pottery Barn's offerings, which include Organic, Sustainably Sourced, Fair Trade, Handcrafted, and Certified Nontoxic products, demonstrate this outstanding quality as a visionary leader. For the third year in a row, Williams-Sonoma, Inc., the parent company of Pottery Barn, is the only home retailer on Barron's 100 Most Sustainable U.S. Companies list.
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