PFDC paving way to expand its franchise in India through online

Pakistan Fashion Design Council (PFDC) which is currently hosting the eighth edition of Sunsilk Fashion Week in Lahore is paving way to expand their PFDC – The Boulevard franchise in India through the online medium, but seeking offer to come from India, said Sehyr Saigol, the chairperson of the fashion council.

At present, there is just one PFDC-The Boulevard outlet in India located in New Delhi, which opened in 2012, it provides the perfect medium for local designers to present the Pakistani aesthetic to Indian fashionistas.

The council expanded their PFDC-The Boulevard franchise to India after opening stores in Lahore, where not just PFDC affiliated designers, but names like Rizwan Beyg, Sana Safinaz and Ayesha Hashwani have their creations for retail as well.

And now Saigol said that they are planning to reach Indian patrons through online medium. They have got someone from Chandigarh who wants to sell their stuff online, but need to stay and watch as to how to move will go.

As of now, fashion is in focus in the fashion-central of Pakistan, where the four-day PSFW 2015 started on April 18, and will end on April 21.

The event has brands in three different categories. The high street shows have names like Hassan Riaz, BeechTree, Chinyere, Erum Khan, Generation, House of Arsalan Iqbal, Rayya Gilani and Shirin Hassan, highlighting contemporary affordable ready-to-wear apparel. And the textile day features shows by brands like Alkaram Studio, Gul Ahmed, Harmony, House of Ittehad, Shubinak and Warda Prints.

The luxury/pret collections have designers like Fahad Hussayn, HSY, Huma & Amir Adnan, Misha Lakhani, Muse, Natasha Kamal, Nickie Nina, Nida Azwer Atelier, Republic by Omar Farooq, Saira*Shakira, Sana Safinaz, Sania Maskatiya, Syeda Amera, Teena by Hina Butt, Zara Shahjahan and Zonia Anwaar on board.