PEXPO KL 2016 Pakistani expo coming up in Malaysia

YarnsandFibers News Bureau 2016-01-20 14:00:00 – Karachi

PEXPO KL 2016, the first ever B2B and B2C trade exhibition from Pakistan organized by EVECON, under the patronage of Pak-Asean Business Forum and supported by key associations from textile, furniture, gems and jewellery, surgical sector and the Women Chamber of Commerce and Industry (WCCI South – Karachi) and WCCI Multan to be held in Malaysia which is expected to feature over 50 top organizations representing some of the Pakistan’s leading designers, companies and brands from a diverse range of industries.

EVECON’s Chairman Mir Nasir Abbas during his recent visit met with MATRADE South Asia Director Abubakar Kolkuty and the Associated Chinese Chambers of Commerce and Industry (ACCIM) vice chairman who appreciated the efforts being made to strengthen the trade between Pakistan and Malaysia. They welcomed the exhibitors to Malaysia and assured their full support to promote the event in Malaysia through their platforms and provide necessary assistance to make PEXO KL 2016 successful.

The MATRADE Deputy CEO said that the Pakistani products specially fashion fabrics and garments, gems and jewellery would attract Malay, Chinese and Indian consumers in Malaysia, and appreciated that MVEC is the ideal venue for such events being visited by tens and thousands of visitor’s on daily basis. She further said that Pakistani fashion, home textile, leather, handicrafts and many other products would find an excellent market in Malaysia.

MVEC is proved to be a popular venue as it is strategically located within one of Malaysia’s largest and most popular shopping mall, Mid Valley Megamall and is packed with thousands of visitors daily. In addition, its central location and good accessibility makes Mid Valley Megamall a destination of choice for locals and tourists. Mid Valley project is one of the largest urban development projects in the world. It hosts over 40 leading consumer and business-to-business expos around the year attracting millions of followers.

High Commissioner of Pakistan in Malaysia Hassan Raza has extended full support to EVECON for arranging the event in a befitting manner.

WCCI-South Karachi President Farida Qureshi has expressed her pleasure on receiving the wholehearted support of the high commission, MATRADE and ACCIM, which in her opinion would prove to be a source of inspiration for the exhibitors and would undoubtedly help in creating and exploring new market for the Pakistani products in Malaysia.

The event is organized in view of the fact that India constitutes perhaps the most natural market for many of Pakistan’s core products and this expo would prove to be the largest Expo with B2B and business-to-consumer (B2C) components.

Leading designers from Pakistan are all set to showcase their collection of fabrics, stitched and unstitched, formal and semi-formal outfits and jewellery at the 4-day exhibition during the celebrations of Chinese new year, as millions of tourists from world over would flock to MVEC.

PEXPO KL 2016 is being marketed through a smartly designed outdoor campaign and strategically planned social media campaign. Some of the new features available at the exhibition are the “Register online Win on ground” lucky draw where the visitors can register online prior to the event and short-listed winners stand a chance to win mystery gifts including return ticket for valentine day couple to Bangkok.

This move of EVECON aims to provide a platform to the Pakistan-based companies, for showcasing their range of products and services to the Malaysian public and business community. A total of 150,000 visitors are expected to throng the four-day exhibition.

The event will be held in the heart of Kuala Lumpur from February 12 to 15 at Mid Valley Exhibition Centre (MVEC).

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