Patanjali to roll out its textile portfolio around Nov 2018

Patanjali Group have started working on the textile front – Patanjali Paridhan on a larger scale and plans to roll out its textile portfolio in the Indian market by around Diwali this November 2018 or positively by January 2019, Baba Ramdev, promoter of Patanjali Group said on Tuesday in an interaction with media persons.

The textile portfolio will have around 3,000 products ranging from kidswear to yogawear and sportswear. It will also have ladies wear and gents wear, and along with it will come accessories and footwear.

Aiming to expand its footprint in the country’s FMCG sector, Baba Ramdev-promoted Patanjali launched its e-commerce platform under the tagline “Haridwar to har dwar” (Haridwar to every door step online).

Launching the e-commerce platform “www.patanjaliayurved.net”, Ramdev added that online sales have yielded good dividend that helped the company’s sales cross the Rs 10 crore-mark in December 2017.

The company has also announced its partnership with leading e-retailers and aggregators to authorise online sales of its products which include Paytm Mall, BigBasket, Flipkart, Amazon India, Grofers, Amazon India, netmeds, 1mg and Shopclues, among others.

Recent Posts

Carbios constructs world’s first PET biorecycling plant

CARBIOS, a leader in biological technologies for textiles, celebrated the start of construction for the world's first PET biorecycling plant…

10 hours ago

Researchers use cellulosic waste for wastewater filtration

Research team at Vienna University is investigating the application of filters crafted from cellulosic waste to eliminate harmful dyes from…

10 hours ago

LYCRA Company partners with Qore to produce bio-derived elastane

The LYCRA Company has joined forces with Qore, a collaboration between Cargill and HELM, to make the world’s first large-scale…

3 days ago

Soorty, Decode collaborate on sustainable jumpsuit

Pakistani denim manufacturer Soorty has partnered with zero-waste designer Decode to create a modern and sustainable version of the jumpsuit…

3 days ago

Puma launches eco-friendly Re: Suede 2.0 sneaker

Puma released its new Re: Suede 2.0 sneaker after a successful trial study which showed that the footwear could be…

3 days ago

EU approves new laws for labour standards in Bangladesh

A new supply chain rule, endorsed by the European Parliament, is set to enhance labor and environmental standards in the…

4 days ago