Patanjali to roll out its textile portfolio around Nov 2018

YarnsandFibers News Bureau 2018-01-17 11:00:00 – New Delhi

Patanjali Group have started working on the textile front – Patanjali Paridhan on a larger scale and plans to roll out its textile portfolio in the Indian market by around Diwali this November 2018 or positively by January 2019, Baba Ramdev, promoter of Patanjali Group said on Tuesday in an interaction with media persons.

The textile portfolio will have around 3,000 products ranging from kidswear to yogawear and sportswear. It will also have ladies wear and gents wear, and along with it will come accessories and footwear.

Aiming to expand its footprint in the country’s FMCG sector, Baba Ramdev-promoted Patanjali launched its e-commerce platform under the tagline “Haridwar to har dwar” (Haridwar to every door step online).

Launching the e-commerce platform “www.patanjaliayurved.net”, Ramdev added that online sales have yielded good dividend that helped the company’s sales cross the Rs 10 crore-mark in December 2017.

The company has also announced its partnership with leading e-retailers and aggregators to authorise online sales of its products which include Paytm Mall, BigBasket, Flipkart, Amazon India, Grofers, Amazon India, netmeds, 1mg and Shopclues, among others.

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