Pantone to provide greater utility for designers creating product in non-organic materials

Pantone LLC, provider of professional color standards for the design industry, today introduced the Pantone Fashion, Home + Interiors Polyester Swatch Book, a collection of 203 vibrant and versatile color options presented in one easy to use, convenient binder.

As new markets highlighting engineered materials continue to emerge, and new inorganic materials enter the market, there is an increasing desire for more saturated colors. Serving as a companion to our PANTONE Fashion, Home + Interiors cotton products, the new PANTONE Fashion, Home + Interiors Polyester Swatch Book addresses this market demand for a deeper level of coloration; displaying a color depth best achieved with a non-cotton based textile dyed system. Creating a special system of colors using dyes specifically for polyester removes the guesswork and enhances product speed to market by enabling quick and accurate reproduction of these colors in polyester as well as other synthetic fibers.

Colors in our new PANTONE Fashion, Home + Interiors polyester collection were curated to include the most relevant shades; from core neutrals to brilliant brights. With increased market crossover in material substrates and color stories, it was essential that the color assortment in our new polyester system be a comprehensive mix of colors that would be relevant across all design industries including all fashion and lifestyle focused markets as well as home furnishings. With 203 unique, trend relevant colors for designers and colorists working in apparel, textiles, and soft home, Pantone’s Polyester Swatch Book provides an easy-to-use portfolio of color in a binder format to support designers through their workflow and increase speed to market.

Features of the new swatch book include:

2“x 2” loose format poly swatches dyed in 100% warp knit polyester
Removable swatches for easy color selection and palette development
Colors arranged chromatically by color family
Visualization of 35 colors on each binder page

“The story of the market today is one of material innovation, something which in turn is driving the market need for greater hue intensity and trend relevant color beyond those formulated for natural fibers ,” said Laurie Pressman, Vice-President, Pantone Color Institute. “Ranging from timeless foundational neutrals to vivid eye-popping brights, the colors in our new PANTONE Fashion, Home + Interiors Polyester Swatch Book were uniquely curated for polyester and cannot be reproduced in cotton with the same degree of clarity.

Pantone’s Polyester Standards and Swatch Book complement Pantone’s existing cotton colors, adding more highly saturated and intense colors for flexible and comprehensive multi-material design palettes and providing richer coloration that cannot be easily achieved in other substrates.

“Pantone is always looking for ways to ensure we are not only delivering on color and color management, but also ensuring our products are creating a seamless user-friendly experience for designers to achieve their desired look for their products.” said Adrián Fernández, Vice President and General Manager of Pantone. “We are dedicated to continuously finding ways to create products that are versatile and offer the vibrancy of color that they need across preferred material.”

Courtesy: What They Think