Pantone Color Institute partners with Tealeaves on biodiversity campaign

The “Pantone Color of Biodiversity” is a unique Pantone color release that the Pantone Color Institute (PCI) is working on with luxury tea blenders, Tealeaves, as well as other companies and NGOs on an effective collaboration and awareness campaign to draw attention to biodiversity loss.

According to the UN Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) study, around a million species are in danger of becoming extinct, and 75% of the planet’s land has been transformed by human activity. 80% of the UN’s Sustainable Development Goals will be undermined if biodiversity loss keeps up its current rate. Nevertheless, little is known about the problem of biodiversity loss.

In order to support the United Nations Biodiversity, World Biodiversity Forum, and the 30×30 initiative to protect at least 30% of the world’s land and oceans by 2030, Pantone and Tealeaves teamed up to create the Pantone Color of Biodiversity on the first day of the UN General Assembly meeting in 2022.

Bright pink, the Pantone Color of Biodiversity, draws attention to the diversity of species and ecosystems that support the planet’s health and the ability of life to exist, as well as the alarming rate at which we are losing them. The hue serves to highlight biodiversity loss, a growing worldwide environmental issue and reflects the progression of biodiversity.

Dr. Gueneli from the ANU Research School of Earth Science, said that the brilliant pink pigments are the molecular remains of chlorophyll that were created by ancient photosynthetic species inhabiting an old ocean that has long since perished.

In order to develop nature-positive (preservative & regenerative) solutions, the Pantone Color of Biodiversity has brought together a creative community of enterprises, including the New York Botanical Garden and the Frye Art Museum, NGOs, and climate-passionate people.

Laurie Pressman, vice president, Pantone Color Institute, said that they approached their color selection for the Pantone Color of Biodiversity by circling back to a color emblematic of the oldest pigment on earth, which was discovered in 1.1 billion-year-old marine sedimentary rocks of the Taoudeni Basin in Mauritania, West Africa by Dr. Nur Gueneili. They reasoned that using the Sahara as our inspiration might assist emphasize what was discovered in the earth before it was inhabited and people had the chance to contaminate the environment’s natural riches.

The cooperation between Tealeaves and Pantone extends years in addition to their work with NGOs and organizations for Pantone Color of Biodiversity, as they remain dedicated to efforts to save the whole world’s ecology. Tealeaves collaborate with famous designers to create biodiversity-positive designs and have produced a number of movies on environmental issues. They also closely collaborate with botanical gardens to promote their efforts, and they develop social impact blends and a line of biodegradable tea bags through their goods.

Along with Adobe Stock, The Ocean Agency Glowing, Glowing, Gone, Lacoste’s Foreverglades relating to the preservation of the Everglades, and Lavazza’s Vanishing Color, which highlighted the impact of deforestation, Pantone now includes the Color of Biodiversity in their list of environmentally focused color messaging campaigns and partnerships.