Successfully emerging eco-fashion-tech label PANGAIA is derived from two words, Pan meaning ‘inclusive of everything’ and Gaia denoting ‘the theory of Earth as a self-activating organism’. The brand collectively works in close partnership with different sectors like technology, design, marketing, supply chain and Science.
Brand’s basics and casual streetwear in subtle and neutral hues is gaining a lot of attention and demand online, among people and celebrities inclined towards sustainability in fashion. With a lively and vibrant brand image and radically transparent business model, Dr. Amanda Parkes, PANGAIA’s chief innovation officer, claims to call their approach “high-tech naturalism”. He mentions the necessity to be transparent with the audience about the innovations, as working with superior resources with poor work ethics makes no sense. He also mentions that we have to keep in mind to analyze the impact of every single part of the process. Brand’s objectives include innovation, utilizing natural sustainable resources and bio-engineered materials; unisex clothing designed for all age groups.
The clear agenda that has been seen in PANGAIA’s campaigns and promotional strategies, is to maximize the use of recycled, renewable, sustainable, bio-based and bio-degradable resources which include recycled plastics, excess agricultural materials and many others. The brand also makes sure to inculcate chic technical details with classic and smart silhouettes in it's ‘not so basic collection’, showcasing its futuristic approach in fashion.
Parkes adds they believe in designing evergreen clothing with a ‘product solving’ strategy by mentioning a few examples like their seaweed and cotton T-shirts technically infused with peppermint oil so that it imparts anti-bacterial, anti-odor and refreshing properties after every wash. Others are durable, eco-friendly, great in performance and hugely contribute in sustainable fashion.
PANGAIA is immensely ambitious of being first of its kind and widening its perspective way beyond commercial sales by working together with the companies, co-developing industrial processes and materials in the future. The brand’s upcoming challenges include linking of different sectors like hardcore science, production scalability, sustainability and futuristic fashion, it aims at breaking new ground in the industry by investing and making networks in start-ups, businesses and different sectors in order to set an example for others to follow and uplift.
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