Pakistan fashion trying to make its place in international market

Pakistan fashion industry has always been conservative over the years. But now, the new-age designers are trying to give it a contemporary twist to meet the fashionistas stylish demands. In the recent ongoing Sunsilk Fashion Week 2014 by fashion body Pakistan Fashion Design Council saw a touch of traditional fused well with modern cuts.

Pakistan’s fashion ramp from traditional Pashmina kurtas, salwar-kameezes to shararas and ghararas in the past has moved to off-shoulder gowns, sleeveless dresses and even backless outfits now.

Although India and Pakistan share the same culture and sense of style, Indian designers play with fabrics and patterns. Pakistan being a little conservative, designer cannot offer tight-fitting clothes for women. But Pakistan’s distinct fashion, its prints and flared outfits, have made its own space in the global fashion track. The kinds of prints that designers use on their garments are known worldwide. There are wide options in flared clothes that not only look sumptuous but are also very elegant.

At the Fashion Week, women are seen flaunting the best of style, one saw a bevy of women dressed prim and proper in knee-length dresses, sleeveless tops, flared trousers, high heels and natural yet stylish make-up. They also accessorized their look very well.

Clientele with style-conscious gentry are catered by designers and labels like Sahara Atif, Gul Ahmed, Deepak Perwani, Ayesha Varsi, Saadia Mirza and Libas. Their collections are fusion of traditional with modern cuts.

Young designer Mohsin Ali, who made his debut at the fashion week with his collection “Crystal Macaroon” collection for the Libas label, focused on quirky, cool and eclectic styles. His collection line was inspired from Paris in spring and was based in organza and silk in a variety of colorful pastels.
While, another designer Nickie Nina’s spring-summer 2014 collection was based on the theme nomadic lifestyle and “Katcha Taanka” collection that was inspired by gypsy women and circus performers. The fabrics used were organza, satin and crepe de chine and silk khaadi with embellishments in the form of modern cutwork. Doodle prints, ethnic impressions and sequins defined Maskatiya’s collection as she experimented well with cuts. Her collection titled “Kuamka: Awakening”, about the spirit of Africa was a right balance between elegance, comfort and practicality.

The fashion shows here on day one of the gala, gowns and backless outfits got as much prominence as flared trousers and chic kurtas.
Paris, New York and London are known as fashion capitals and now Pakistan fashion too is trying to make its place in the international market.

Twenty-seven luxury designers and 14 high street and textile houses are a part of the fashion show.