Outlast Technologies
Outlast Technologies has extended its fresh2SKIN cooling technology to cellulose-based fibres such as cotton and viscose. This allows brands to combine natural materials with a cooling effect and improved thermal comfort.
The new development ensures that the technology can be applied without affecting the natural softness of the fabric. The finish remains almost unnoticeable, helping retain the smooth and flexible feel typically associated with cotton and viscose textiles. This innovation creates new possibilities for products worn close to the skin, such as T-shirts, underwear, activewear, sleepwear, and bedding
Instead of noticing the treatment visually, consumers can feel an instant cooling sensation when the fabric touches the skin. This immediate effect can influence buying decisions, especially when customers try on garments and experience the cooling benefit directly.
The technology offers both instant freshness and long-lasting comfort. It provides a cooling sensation on contact, while built-in microcapsules containing natural wax help regulate body temperature. These microcapsules absorb excess heat and release it when needed, creating a balanced microclimate and reducing sweating throughout the day and night.
Wrangler and Dr. Scholl’s Shoes have introduced a limited-edition women’s footwear collection.
Maire has announced its expansion into the sustainable textile sector through its subsidiary Nextchem.
Birla Cellulose announced the launch of its new sustainable fibre, Livaeco Lyocell, at its flagship event Confluence 2026 held in…
Everlane has partnered with Masters of Flax Fibre to introduce a new linen collection that is fully traceable.
Bestseller has led a pilot project, called the Switch to Upstream Circularity Pilot, under the larger SWITCH to Circular Economy…
H&M Group has announced plan to use only sustainably sourced materials by the year 2030. This goal is guided by…