Outlast Technologies has extended its fresh2SKIN cooling technology to cellulose-based fibres such as cotton and viscose. This allows brands to combine natural materials with a cooling effect and improved thermal comfort.

The new development ensures that the technology can be applied without affecting the natural softness of the fabric. The finish remains almost unnoticeable, helping retain the smooth and flexible feel typically associated with cotton and viscose textiles. This innovation creates new possibilities for products worn close to the skin, such as T-shirts, underwear, activewear, sleepwear, and bedding

Instead of noticing the treatment visually, consumers can feel an instant cooling sensation when the fabric touches the skin. This immediate effect can influence buying decisions, especially when customers try on garments and experience the cooling benefit directly.

The technology offers both instant freshness and long-lasting comfort. It provides a cooling sensation on contact, while built-in microcapsules containing natural wax help regulate body temperature. These microcapsules absorb excess heat and release it when needed, creating a balanced microclimate and reducing sweating throughout the day and night.