Outfitter Herno plans to go fur-free

Italian outerwear brand Herno, has made a commitment to ban fur. Herno confirmed that it had joined the Fur Free Retailer International Standard in a message on the business’s Twitter account, saying that it was “in keeping with the style choice already declared last year.”

Both the collection that was displayed at Pitti Uomo in January and the upcoming presentation of the women’s collection in Milan followed the brand’s new fur-free guidelines.

Simone Pavesi, Head of Lav’s Animal Free Fashion Area, said that Italian and international fashion increasingly needs virtuous brands that make positive choices for the protection of the environment and animals, as well as in a practical implementation of the sustainable development goals of the UN Agenda 2030. The first objective that a responsible and aware fashion company must achieve in order to continue to be a leader in its field is to educate fashion customers about animal exploitation and the rejection of animal fur.

Canada Goose should completely abandon the use of fur by 2023 as well. The company declared in 2021 that it would gradually stop using fur, stopping all fur purchases by the end of 2021 and discontinuing all fur manufacturing by the end of 2022.