Nike and SKIMS launch a revolutionary activewear brand

Nike, Inc. and SKIMS are revolutionizing the fitness and activewear industry with the launch of NikeSKIMS, a long-term partnership blending sport science and body-conscious design. The first collection will debut in the U.S. this spring, available online and in select stores, with a global rollout planned for 2026.

NikeSKIMS combines Nike’s expertise in athletic innovation with SKIMS’ mastery of sculpting and fit, creating apparel designed to enhance every curve while delivering performance and comfort. The brand’s vision embraces all forms of athleticism, from elite competitors to everyday movers.

“We’re energized by the opportunity to shake things up for the next generation of athletes,” said Heidi O’Neill, President of Consumer, Product & Brand at Nike, Inc. “This collaboration merges the best of both brands to create game-changing products that make people feel strong and sexy.”

SKIMS Co-Founder & CEO Jens Grede emphasized the brand’s impact, saying, “By partnering with Nike, the undisputed leader in athletic performance, we’re setting a new standard in the fitness and activewear market, empowering individuals to express themselves authentically.”

Co-Founder and Chief Creative Officer Kim Kardashian added, “Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries. Every single detail has been meticulously designed to sculpt and perform for every body.”