Nativa launches fully traceable sustainable Cashmere

YarnsandFibers News Bureau 2024-06-11 15:59:29 – USA

Sustainable fiber supplier Nativa has introduced a blockchain-enabled sustainable cashmere that allows its journey to be tracked from farm to garment. Collaborating with nomadic farmers in Mongolia, Nativa conducts personal visits to each farm to understand their methods and tailor its programs to their specific needs. This approach ensures that Nativa’s initiatives are customized to each farm, enhancing their practices and supporting their unique requirements.

Through a QR code on the Nativa Cashmere garment label, consumers can trace the entire journey of the item from the farm to the brand, ensuring full transparency along the supply chain. The initial limited batch of Nativa Cashmere will come from the first 40 certified herders, respecting traditional farming practices and natural growing and harvesting times.

Maria Estrada, Nativa's global director, stated, “Nativa is offering the world’s finest sustainable cashmere with traceable blockchain technology. We start directly with our farming partners in Mongolia, personally visiting each one to improve animal welfare and environmental and social impact.”

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