Napapijri launches sustainable collection featuring Good Earth Cotton

Premium lifestyle brand Napapijri has introduced a new line of sustainable summer essentials for men, women, and children, crafted from Good Earth Cotton®. Good Earth Cotton is a production system verified to have a positive Net Zero position, ensuring environmentally friendly practices.

Available online and in select stores starting June 6, 2024, this collaboration between Napapijri and Good Earth Cotton emphasizes the brand’s commitment to sourcing 100% of its materials from regenerative, responsibly sourced, renewable, or recycled sources by 2030. The collection features premium knitwear such as T-shirts and polos.

“Napapijri interprets sustainability as a new form of creativity, an inspiration for new ideas, paths, and innovation. Our product and design teams work hand in hand to stay ahead of the curve and receptive to new possibilities in the textile world. Our partnership with trailblazing Good Earth Cotton represents yet one more step in this direction,” said Silvia Onofri, president of Napapijri.

The Good Earth Cotton program, based in Australia, focuses on regenerative farming practices that improve soil health, enhance biodiversity, and sequester carbon, ensuring a net positive environmental impact.

Dani Statham, founder of Good Earth Cotton, stated, “Teaming up with Napapijri feels like the perfect match. Our verified regenerative Australian cotton allows Napapijri to create summer essentials from fiber that is kind to the planet.”

Each product in the Napapijri Good Earth Cotton range includes a QR code on the label, allowing consumers to scan and view the product’s entire supply chain journey, from fiber to store.