The “Godfather of denim” becomes equity partner of MYR, a newly launched software company aimed to revolutionize the fashion and apparel industry.Mr. Goldschmied’s LA based agency “House Of Gold” will be the official distributor of the software for the Central and North American markets. The will to innovate and push fashion always one step beyond has been the key driver leading to the development of MYR. An approach that has been also behind the entire lifework of Adriano Goldschmied: a passion for innovation that has paved the way for denim designers all over the world and has remained unparalleled in a distinguished career spanning over 40 years.

The project started few months ago conceived by the true denim experts Umberto Brocchetto and Valter Celato, driven by the commitment to bringing creativity back to the core of the design process and to fostering a solid and broad community: this is exactly the forward-looking approach that has led Mr. Goldschmied to endorse the promising MYR project, foreseeing in it all the potentialities to make it a real game-changer in the industry. He officially became equity partner of the MYR project, actively supporting the promotion of this absolutely unique and cutting-edge digital design platform, not by only personally joining the society that developed the project, but setting the entire distribution for the software in Central and North America, through his USA-based agency “House Of Gold”.

After a sneak preview at the Denim Première Vision last April, the MYR project is now ready to hit the market, launching the brand-new website www.myr.eu.com.

How to join - Starting from September 27th MYR software is available for a free 15-days trial on the official website. In order to download the software application, users only need to create a completely free account. The purpose is to let as many designer as possible have a direct and interactive experience of the software, giving them the possibility to activate a license for a whole year.

What MYR is Born from the “dirty hands” and creative minds of true denim experts such as Umberto Brocchetto with the support of Valter Celato, along with a unique team of professionals, MYR is a digital platform that offers to the designers the possibility to project and customize prototypes and style works, and to the suppliers it gives the amazing chance to put forth their best products available for a continuously growing community. Conceived to simplify and implement the denim design process, MYR is the ideal partner in the creation of collections, making it easier for designers to visualize their prototypes in a revolutionary high quality manner, helping garment makers and finishing companies to present their best and most easily customizable solutions to their clients.

What it does The program offers many different functionalities.- Entirely customizable to make products distinguishable and unique - Creating, testing and prototyping - Displaying an actual and complete overview of a collection at any time - Offering a wide range of photographic options - Providing a unique set of integrated functionalities and effects - Total interactivity with an extensive archive of effects updated to the latest market trends - Offering an extensive network of the best available products, connecting designers with the most important suppliers and sales agencies through geo-localization - Saving costs, resources and time - Sharing projects, ideas and prototypes, making it easier to train and educate young designers Please enjoy a video presentation by clicking below:

https://www.youtube.com/watch?v=2mQuirsEK8U

Always updated The possibilities offered by MYR are always updated and always will be, thanks to a continuously evolving community of suppliers providing top notch products and an updated range of solutions for fabrics, treatments, finishing and accessories, creating an evolving database connected to producers and distributors prioritized by country.

Advantages for suppliers .Suppliers can upload their products directly into the database giving designers from all over the world access to not only seeing the product and the product’s technical information, but also giving the ability to using it in their designs directly.Distribution In addition to House Of Gold, other distributors such as “MYR S.r.l” will be covering Italy, Europe, and North Africa, and “MYR Pacific ltd.” will be in charge of China, Hong Kong and Taiwan.“Pangea Fabrics and Consulting Pte Ldt.” is the distributor for India, Pakistan.