Mulberry launches 'Made to Last' manifesto

YarnsandFibers News Bureau 2021-04-21 10:23:58 – United Kingdom

Mulberry, a UK-based luxury handbag brand, has released a sustainability manifesto to help the company go greener from “field to wardrobe”.

The AIM-listed accessories firm’s ‘made to last’ roadmap sets out a promise to turn the company to a ‘regenerative which circular’ model and involves reaching net-zero carbon emissions by 2035.

Environmental, social, and governance credentials are becoming highly important to businesses and investors.

Boss of luxury goods association Walpole, Helen Brocklebank said that luxury sustainability is accelerating, bolstered by brands' long-term commitments to complete traceability and long-lasting goods.

Mulberry's key change initiatives include developing the world's lowest carbon leather, which is sourced from a network of sustainable and environmentally friendly farms. Its leather is traditionally sourced from Europe, and the products are produced in Somerset.

The group is still continuing to prolong the life of Mulberry goods through maintenance and renovation facilities, among other things. About 10,000 bags are repaired and renewed each year in Somerset.

Chief executive Thierry Andretta said that Mulberry has already taken major steps to integrate sustainability into its operations, but today they pledge to embark on a program of transformational reform, incorporating concepts of regeneration and circularity into their entire supply chain. He added that they are dedicated to developing a local, open procurement platform from farm to finished product.

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