Fashion retailer Monsoon has pledged that more than 90 percent of its clothing will be made from responsibly-sourced materials within four years.
The company made the announcement on the back of its new sustainability report and also revealed that more than half of its 2020 spring-summer collection would be 'sustainable'.
It is also set to launch a 90 percent sustainable beachwear collection for next summer which it says will show its commitment to investing in better practices with immediate effect.
The sustainability report looks at Monsoon's current practices and credentials and considers how to implement meaningful changes by next year.
It says that the company will increase the proportion of cotton in its garments that is organic from the current 30 percent to more than 70 percent. It will also increase the amount of viscose used and says that 70 percent of its jerseys will be sustainable.
Monsoon says it will introduce new and innovative ways to reduce its environmental footprint and have a positive impact on future generations.
Caroline Jackson, head of design at Monsoon, said: “Ethical production has always been at the heart of Monsoon and as we move forward, we want the sustainability of our products to become an integral part of our brand DNA.
“We are currently driving an internal revolution to implement impactful changes. By 2023, we want to become the figurehead for sustainability within the UK high street and we are very much looking forward to achieving that goal.”
Courtesy: Eco Textile News
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