MellowDrama launches collection with advanced technologies

YarnsandFibers News Bureau 2024-05-30 16:27:40 – India

MellowDrama, a womenswear brand, has incorporated laser cutting and advanced technologies to enhance its clothing line with the new 'Utopia' collection. This range features various 3D shapes and textures, blending handmade and machine-made details.

"Utopia was inspired by the desire to capture the endless energy and optimism of summer," said MellowDrama's designer, Aaina Mahajan, in a press release. "I aimed to create pieces that felt like expressions of sunlight and joy. Inspired by the play of light and color, this collection mixes our traditional craftsmanship with a bold use of vivid colors, striking patterns, and unique textures to create a multi-layered experience that is both vintage and modern."

Using a vibrant color scheme of red, white, and navy blue, the collection offers western and fusion-style clothing like mini skirts with oversized bows, button-down shirts, and matching sets. The collection is available at the brand's flagship stores and online store.

"This collection celebrates the vibrancy of summer, acting as a portal to a world where restraint is a thing of the past and bold colors dominate," said Mahajan. "Utopia combines hand-stitched modern craft and patterned illusions to add another layer to our signature style."

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