The worldwide partnership, dubbed "Mend My Manolos" and powered by The Restory, will allow Manolo Blahnik to provide aftercare to all consumers on a large scale, directly through the Manolo Blahnik website and in its three UK boutiques.
Manolo Blahnik will begin offering standard services such as re-soling or re-heeling, as well as restoration and dyeing, directly through The Restory on September 6, in an effort to extend the lifespan of the promise that comes with an investment piece.
According to The Restory, the worldwide aftercare business is valued at more than $200 billion. Its collaboration with Manolo Blahnik exemplifies the growing opportunity for aftercare in the luxury industry, changing it from a utility to a lifestyle experience while promoting customer service and environmentally responsible practices.
The Restory's proprietary technology will be used to enable the omnichannel relationship with Manolo Blahnik. Customers will just need to arrange a collection from any home or workplace anywhere in the globe or safely drop it off at a Manolo Blahnik shop to use the service.
After that, all items will be delivered to The Restory's London atelier, where they will be professionally evaluated and quoted. Following acceptance, The Restory's craftspeople will get to work on the project. When the item is finished, it is returned to a Manolo Blahnik store or to a selected address, either locally or overseas, for free.
Vanessa Jacobs, cofounder and chief executive of The Restory, said that they founded The Restory to make aftercare enjoyable and stylish, and as much a part of the fashion experience as buying in the first place. They've spent four years deciphering the complexities of aftercare, collaborating with some of the UK's most prestigious luxury merchants to help consumers fall in love with their purchases all over again.
Jacobs added that few companies encapsulate fun, style, and self-investment like Manolo Blahnik, and they're thrilled to be utilizing their tech, analytics, and craftmanship to enable aftercare for such a famous brand, advocating a sustainable approach to luxury and helping the industry move toward a greener future.
Kristina Blahnik, CEO of Manolo Blahnik, said that beautifully crafted, timeless investments to be loved for a lifetime are what they try to produce in every pair of shoes at Manolo Blahnik. They're thrilled to be partnering with The Restory, a company that recognizes the importance of artisanship and workmanship and is dedicated to bringing well-loved pieces back to life.
Blahnik added that they’re certain that their valued and loyal customers will be delighted with The Restory’s ability to responsibly restore and update their Manolos through their website and London boutiques.
As The Restory continues to expand and rethink aftercare for luxury fashion, this is their first brand collaboration. It comes after a string of successful collaborations with high-end stores such as Harvey Nichols, Selfridges, Harrods, and Farfetch.
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