Loro Piana to use Directa Plus graphene technology

YarnsandFibers News Bureau 2019-03-08 11:47:00 – Lomazzo

Directa Plus’ graphene-based products can be used in a variety of ways to alter or enhance the properties of conventional fabrics. © Directa Plus.Directa Plus, a producer and supplier of graphene nanoplatelets-based products, has signed an exclusive agreement with Italian high-end clothing and fabrics producer Loro Piana for the commercialisation of Loro Piana fabrics and garments enriched by the company’s G+ technology. The worldwide deal is for a duration of three years initially, for a minimum value of EUR 800,000.

The sensitivity of Loro Piana to the environment along its entire value chain fits perfectly with Directa Plus’ own culture: all the company’s products are hypoallergenic, non-toxic and sustainably produced, according to Giulio Cesareo Founder and CEO of Directa Plus. Thanks to the agreement, Directa Plus’s G+ technology will be entering Loro Piana’s prestigious supply chain and will benefit from its global reputation.

“We are honoured to be working with Loro Piana to incorporate Directa Plus’s innovative G+ graphene technology into some of their fabrics and garments. The significant innovations in high quality fabrics that can be achieved through the use of Directa Plus’ technology will allow increased comfort and performance for the end users of Loro Piana’s products,” commented Mr Cesareo.

“Loro Piana are a byword for the highest quality luxury textile production and design and we are excited to be able to take the next steps in materials development together, in line with Directa Plus’ strategy of adding value for partners throughout the textile supply chain. The Agreement represents further progress in the commercialisation of Directa Plus’ technology.”

Directa Plus’ graphene-based products can be used in a variety of ways to alter or enhance the properties of conventional fabrics, and to produce smart clothing for different purposes and environments. By incorporating G+ products within fabrics and textiles, end-users can benefit from the thermal and electrical conductivity and bacteriostatic properties of G+, such as thermal regulation, heat dissipation, energy harvesting, data transmission and no odour effect.


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