Lingerie brands Blush, Elegant Moments foray into Indian market

Canada-based lingerie brand Blush and American brand Elegant Moments through The Lingerie Store (TLS) a lingerie aggregator have made an entry into the Indian market. The announcement of the brands making their India debut via the online portal was made on Monday.

Rosmin Kunnathottathil, Co-Founder at TLS, said that their portal will empower women to effortlessly buy lingerie from various leading brands, anytime and anywhere. The online lingerie boutique offers exquisitely designed and wide range of lingerie.

She further added that at TLS, they believe in pampering theirr customers with an exclusively curated range of lingerie that represents the best of them and are appropriate for special occasions, romantic getaways, honeymoons and weddings.

Elegant Moments is a lingerie manufacturer and was founded in 1983 , currently the leading manufacturer featuring a complete line of lingerie, costumes, club wear, packaged lingerie, packaged hosiery, and leather merchandise.

While, the legend of Blush has been two generations in the making, it all started in 1959, when Edward N. Ajmo launched his first fashion venture in Montreal. Upon the sale of the company, he established a second highly successful initiative in the United States. Mr. Ajmo returned to the fashion hub of Montreal to found Blush in 1988. After thirteen years at the helm, Mr. Ajmo entrusted the leadership of Blush to his already highly experienced adult children, Justin and Tiffany, in 2001.

A dedicated entrepreneurial family, an expert design team and more than 60 years of experience in the world of style have culminated in the successful brand known as Blush.