LG aims to prolong garments life through AI technology

Sustainable preservations do not end at the stage of production but must carry forward even after the sale. LG has launched its new LG AI Front Load ThinQ® Washer and Dryer that aids garments extend their wardrobe life. LG’s latest laundry innovation has introduced AI technology to ensure effective, gentle and reliable fabric care for all clothing items.

Correct laundry methods have gained the spotlight to preserve garments and promote sustainability.  The new AI technology compares information against more than 20 thousand data points to program the optimal wash pattern and drying cycle settings to ensure optimal results, to improve cleaning and extending garment life by a minimum of 15%.

Ashley Audisho, the Senior Brand Manager for LG Electronics Canada, stated that understanding garment labels and how to wash different fabrics could help prolong the life of a garment and reduce garment waste. She stated that they wanted to bring innovation to the market that eliminated the guesswork out of doing laundry and could help Canadians hold onto their favorite clothing items longer.

As the machines are powered by AI technology the wash cycles are motion customized with customized temperatures and times for the optimal wash patterns. LG’s newly introduced ezDispense™ feature eliminates the guesswork out of detergent dosage by automatically adding the exact amount of liquid detergent and fabric softener that is customized for each load size at appropriate times during the washing cycle. The machine can also store up to 18 loads of detergent to minimize manually refilling before each load.

The new AI technology also pairs with Amazon and Google through LG’s ThinQ® mobile app to provide notifications on wash cycles and alerts to refill detergent. Once the washing cycle is concluded ThinQ mobile app includes a Smart Pairing ™ feature which automatically sends the optimal drying cycle based on the compatible wash cycle that was previously utilized.