Levi’s launches England Collection ahead of FIFA World Cup

Levi’s has announced a new collaboration with The Football Association and the England National Football Team ahead of this summer’s FIFA World Cup 2026. Through these partnerships, Levi’s aims to combine its heritage-inspired designs with modern fan culture ahead of the World Cup, which will be hosted across the US, Canada, and Mexico.

The five-piece capsule collection draws inspiration from the passion and traditions of English football fans. The designs are based on the red and white colours of the England National Team and prominently feature the team’s well-known “Three Lions” symbol.

The collection includes the Levi’s Type II Trucker Jacket with a bold back patch inspired by football federation branding, along with the Type III Jacket featuring the crest on the front. It also includes Red 478 Baggy Shorts, a bandana, and a red tote bag. The pieces are designed to be styled together or worn separately.

Leo Gamboa, Vice President of Global Collaborations at Levi’s, stated that the brand wanted every detail of the collection and campaign to reflect English football culture authentically. He added that collaborating with such a well-known football federation felt like a natural partnership and expressed excitement about seeing fans wear the collection during the tournament.