US-based denim and apparel company Levi Strauss & Co. (LS&Co.) has introduced a new clothing repair initiative designed to encourage high school students to take an active role in caring for their clothes.

Called the Levi’s Wear Longer Project, the program provides hands-on learning opportunities, free digital tools and community workshops. Its goal is to teach young people practical repair skills that help extend the life of garments they already own.

The educational content is designed for students in grades 9 to 12 and has been developed in partnership with global education technology company Discovery Education. The curriculum aligns with national K–12 education standards and teaches skills such as sewing, patching, hemming and customising garments.

Michelle Gass, President and Chief Executive Officer of Levi Strauss & Co., said the project builds on the company’s long history of creating durable clothing. She explained that the initiative is meant to give young people the confidence and tools to care for what they already own, while encouraging creativity, sustainability and pride in maintaining their belongings.