Lenzing’s Veocel brand joins environmental advocates

The Veocel brand of Lenzing has announced the introduction of the ‘Veocel Cares for the Future’ campaign, which will begin on World Environment Day 2022 internationally and regionally. The ‘cares for the future’ campaign will comprise a series of specialized events throughout Europe, the United States, and Asia as the start of dedicated consumer education and engagement initiative.

The effort will use social media platforms and content to inspire, educate, and empower consumers to play a greater part in caring for the world and establishing a brighter future for future generations, with the goal of motivating and engaging communities to care for the environment.

Monique Buch, vice president of global nonwovens business, Lenzing AG, said that their care at Veocel extends beyond their children and families to the larger society, our environment, and our planet. Their new worldwide campaign aims to widen the definition of caring at every stage of life, from couples to newlyweds and young parents. They believe that through collaborating with environmental campaigners, customers from all over the world will be inspired to join them in caring for the environment and sharing their stories with others. Every activity contributes to a brighter future.

Chet Lam, a well-known environmental activist and musician, will kick off the campaign in Asia with a specifically designed #IDo Pledge, which reflects a lifetime commitment to caring for nature and conserving the environment for future generations. This social media initiative will feature young influencers from China, Taiwan, Japan, Korea, Indonesia, and Thailand who are experiencing major life milestones, such as getting married and having children, and who want to empower their generation to care for the future, according to a press release from the company.

Lam said that music may be found in nature everywhere; it’s amazing. The trick is to keep the music alive. He is careful of the items he buy and always keep the environment in mind. This is why I am glad to be a supporter of Veocel’s campaign, as they are concerned about the environment. “We instinctively do what’s right together,” Lam explained.

@valerialipovetsky, the Veocel brand’s first worldwide brand ambassador, is a prominent personality, company owner, and mother of three. She’ll take her 1.9 million Instagram followers on a Veocel-sponsored educational tour to learn how to live more sustainably and how her unwavering love for her children motivates her to care for the future.

Environmentally conscious influencers Eva Klaus, Müge Boz, and Heather Goodman will launch the #sharehowyoucare challenge across the United States and Europe, encouraging their followers to remark on real-life instances of how they care for the environment. Visit the influencers’ social media profiles to learn more about the challenge and to enter to win a chance to stay in a luxury woodland hotel.

The ‘Veocel Cares for the Future’ initiative is being carried out in collaboration with Veocel’s long-time partner, One Tree Planted, and will allow social media users all over the world to contribute to global reforestation efforts and enable positive change for the planet by commenting on influencers’ posts.

Monique added that taking care of the environment also means taking care of future generations. Later this year, the ‘Veocel Cares for the Future’ campaign will focus on developing educational content and school programs for youngsters focused on sustainable living information.