Lenzing, with more than 75 years of experience in the production of high-quality, manmade cellulose fibers, has presented its Tencel fibre indigo chambray collection called Tencel 24: Day into Night, at the Kingpins New York exhibition that took place this week. Tencel 24 is produced in collaboration with Jeanologia, a leader in sustainable garment processing technologies.

This most modern of slants on Tencel is also in line within Lenzing’s commitment to fibre innovation and environmental responsibility, the company reports.

The new ladies wear collection is a platform to showcase the breadth and beauty of the most recognizable type of fabrics made out of Tencel.

The collection showcases a versatile flow of garment styles from bottoms into tops, casual into formal, and day into night. Lenzing’s focus on the denim market is said to allow the company to work closely with other brands across the supply chain to effectively create new fabrics and products and get them to market quickly.

Tricia Carey, Director of Business Development for Denim said that introducing sustainable new ideas for the denim market requires collaboration across the entire supply chain including garment processing. The Tencel 24: Day into Night collection was a conscious effort to show that adopting the new environmentally responsible laundry techniques does not mean sacrificing aesthetic excellence, indeed they hope that everyone will see that it has taken Tencel chambray to another level.

To create the collection’s fresh take on classic product, Lenzing partnered with Jeanologia. Chambray indigo fabrics made with Tencel fibre provided the perfect canvas for these cutting-edge finishing techniques and resulted in aesthetics which previously would not have been possible to achieve, according to the manufacturer.

The Tencel 24: Day into Night collection uses complementary fibre blends across five fabrics made out of Tencel fibres. Bases are provided by Artistic Fabric Mill in Pakistan and Korat in Turkey.

The true beauty of these special chambray fabrics goes well beyond the surface, said Enrique Silla, Jeanologia co-founder. Years of innovation have gone into producing both the fibre and the finishing technologies. It is 20 years since they first worked with Tencel fibres and this collection has surpassed anything they have previous produced which is proof that they do not have to sacrifice the product to be green.