Lenzing Group and DVF partner to introduce sustainable fibers

YarnsandFibers News Bureau 2024-06-18 13:22:29 – Austria

Lenzing Group, a leading global producer of wood-based specialty fibres, has announced a worldwide partnership with fashion label Diane von Furstenberg (DVF). This collaboration aims to introduce TENCEL™ and LENZING™ ECOVERO™ branded fibres, sourced from sustainably managed wood, into the mainstream fashion market.

The partnership allows these eco-friendly fibres to play a significant role in DVF’s signature daily wear and select accessories. By integrating Lenzing’s fibres into its collections and adopting their resource-efficient production methods, DVF enhances its impact on sustainable fashion. Lenzing’s TENCEL™ and LENZING™ ECOVERO™ fibres, certified by the EU Ecolabel for environmental excellence, enable DVF to blend comfort and style with superior sustainability performance.

“We are thrilled to partner with Lenzing to bring sustainable fashion to the forefront of the industry,” said Jessie Chen, DVF Global Strategic Partner and CEO of Greater China. “By integrating Lenzing’s specialty fibres into our designs, we are taking a significant step towards driving meaningful change and inspiring a shift towards conscious fashion choices.”

“We are delighted to collaborate with DVF to bring resource-efficient materials made from sustainably managed wood sources to mainstream fashion,” said Harold Weghorst, Senior Director of Marketing and Branding, Global Textiles Business, Lenzing AG.

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