LEGO Group, Crocs partner to launch playful, imaginative products

The LEGO Group has announced a multi-year global partnership with Crocs, a leading brand in casual footwear. Through this partnership, both the brands aim to create playful and imaginative products that go beyond conventional design. By combining Crocs’ bold and expressive style with the LEGO Group’s creative spirit, the collaboration seeks to offer fans a fresh and distinctive experience that reflects both brands’ identities.

Both brands are supported by strong communities that value play, customisation, and creative freedom. From LEGO bricks to Crocs’ Classic Clogs decorated with Jibbitz charms, the partnership highlights personal expression and playful design. The collaboration is aimed at builders, collectors, and creators who enjoy expressing their ideas with confidence and originality.

To mark the launch of the partnership, the two brands are introducing a new footwear design that combines elements from both worlds. The LEGO Brick Clog is the first product in a series of planned releases starting in 2026. The oversized collectible clog features four prominent studs with the LEGO logo and a sole inspired by the look of LEGO bricks.

Alongside the LEGO Brick Clog, the launch also includes a LEGO Minifigure equipped with four pairs of miniature Crocs shoes, allowing fans to carry the spirit of creativity wherever they go. The LEGO Brick Clog is priced at $149.99 / £199.99 / €199.99 and will be available globally from 16 February through Crocs and the LEGO website.