Lee and HEYDUDE launch coastal-inspired collection

YarnsandFibers News Bureau 2024-06-12 16:19:12 – USA

Lee has announced an exciting collaboration with popular footwear brand HEYDUDE, combining elements of Lee's workwear heritage with HEYDUDE's playful, expressive designs. The campaign features actor Chase Stokes, star of the hit series "Outer Banks" and current HEYDUDE ambassador.

Drawing inspiration from a coastal vibe, the collection includes soft washed denim shorts, illustrated tees, and shoes, blending comfort with style. Designed to be worn together, these pieces are perfect for integrating into daily summer life and outdoor activities.

“HEYDUDE is the ideal partner to bring a Lee denim-inspired shoe to market,” said Joe Broyles, vice president of Global Collaborations at Lee. “The brand’s popularity and focus on playful comfort resonate with our customers, and we’re excited to add tops and shorts — a full lifestyle approach — to this capsule.”

Paul Nugent, senior vice president and chief marketing officer at HEYDUDE, added, “Bringing two brands together, known for their iconic comfort and versatility, Lee’s rich denim heritage blends perfectly with HEYDUDE’s relaxed attitude. The result is a unique collection that stands out while maintaining the much-needed comfort our fans have come to expect from HEYDUDE.”

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