Labfresh, a fashion tech startup, is aiming to help the environment by encouraging men to buy fewer clothes and use them for a longer time. The company was created by Kasper Brandi Petersen and Lotte Vink. They combine technology from sportswear with everyday clothing to make eco-friendly options.

Labfresh has a unique line of clothes that are stain-resistant, do not hold odors, and do nott wrinkle easily. This means you don't have to wash or replace them as often, which is good for the planet. They make high-quality, low-maintenance clothes to inspire people to choose more sustainable fashion and protect the environment.

They use sportswear technology to create long-lasting, versatile clothes that you do not need to replace often. This reduces the amount of clothing waste. Labfresh focuses on sustainability and combines active wear innovations with everyday fashion to address the environmental problems caused by making clothes.

Brandi Petersen says that we need to deal with the pollution caused by making clothes. This means people should buy fewer clothes and wash them less, but wear them more. This is different from fast fashion, which has led to a 60% increase in clothing buying in the last 15 years, but people keep clothes for a shorter time.