On June 22nd, on the occasion of World Rainforest Day, Scotch & Soda and financial giant Klarna have pledged to plant 10,000 trees to raise awareness. Beginning Monday, a tree will be planted on behalf of each client who makes a first-time purchase with Klarna on scotch-soda.com, as certified by Trees for All.
The initiative is part of the Dutch denim brand's long-term relationship with Trees for All, a "global scope" organization that has worked on forestry projects in Central and South America, Africa, Asia, and the Netherlands for more than 20 years.
5,000 of the 10,000 trees pledged will go toward restoration work in Costa Rica's Carara National Park's natural corridor. The park is one of Central America's most biodiverse nature reserves, but large-scale deforestation has resulted in the extinction of many of its plant and animal species. The Turrubares Mountains' cloud forests are being restored by Trees for All. In addition, Scotch & Soda and Klarna will plant 5,000 trees in Ghana's Bongo District, one of the country's driest places.
Stéphane Jaspar, Scotch & Soda CMO, described the initiative as a really straightforward method for the Scotch & Soda community to do good and contribute to reforestation efforts in well-defined regions that need it the most.
Klarna CMO, David Sandström, said through this campaign with Scotch & Soda and Trees for All, they encourage and allow customers to take action by taking one little step that adds up to help reduce and prevent deforestation throughout the world.
In October 2020, Scotch & Soda and Klarna formed a collaboration. On scotch-soda.com, Klarna's flexible payment options are accessible in over 11 regions, including Germany, Sweden, the United Kingdom, and the United States. The initiative comes after Klarna's worldwide GiveOne.com platform was launched earlier this year. Klarna has offered carbon footprint analytics for all customers who use the Klarna app as part of the effort and has pledged 1% of all financing rounds to environmental initiatives.
Scotch & Soda will continue to fund the foundation's initiative in Ghana this year, as well as in other countries in the future, including the Netherlands, after the reforestation with Klarna.
These initiatives are in keeping with the brand's collaboration with Canopy, a non-profit organization dedicated to sustainable forest product sourcing and forest protection. Scotch & Soda has pledged to source 100 percent of the forest-based fibers used in its collections from producers that Canopy considers low risk by 2025 as a signatory of CanopyStyle, a program that encourages fashion brands to eliminate the use of trees from ancient or endangered forests from their supply chains.
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