Klarna pledges to match consumer donations to environmental initiatives

YarnsandFibers News Bureau 2022-04-21 11:53:31 – Sweden

Klarna, a leading global retail bank, payments, and shopping service that helps consumers save time and money, be informed, and be in control, has pledged to match all consumer donations made towards planet health organizations through its Give One initiative this Earth Week, which culminates with Earth Day on Friday 22 April.

In addition, the firm is expanding its shoppable Conscious Collections in the Klarna app to raise customer awareness of environmentally and ethically responsible clothing. The Conscious Collections will be expanded to include over 100 Good on You rated brands on Earth Edit Day.

Klarna has also improved its in-app CO2 Emissions Tracker, which now shows users a breakdown of emissions released at each stage of a product's life cycle.

David Sandström, Chief Marketing Officer at Klarna, said that their mission is to empower customers to vote with their dollars to affect change. Consumers can now get extensive information about the environmental impact of their purchases thanks to their improved CO2 Emissions Tracker. They're delighted to give consumers powerful tools to act on this knowledge and inform their shopping choices by combining their donation features and Conscious Collections.

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