Ka Wa Key, a London-based design team, is the latest business to use Spinnova's environmentally friendly materials. The gender-neutral brand revealed a new capsule collection made from Spinnova yarns and textiles during New York Fashion Week (NYFW) on 8 September.
Ka Wa Key’s designers, Key Chow and Jarno Leppänen of Ka Wa Key used several Spinnova materials in the collection, which will also be presented in Paris in October but will not be available for sale.
Ka Wa Key’s Key Chow and Jarno Leppanen said that they hit it off immediately with Spinnova because they both want to make the fashion industry more sustainable. To their surprise, the Spinnova materials were also quite versatile, allowing them to do whatever they wanted with them, whether it was painting, dyeing, adding digital prints, or knitting. They think this collection clearly proves that using sustainable materials isn't restricted."
The capsule collection, which is inspired by the Finnish film "Hardly a Butterfly," features knitwear as well as woven designs like printed twill, and it is gender-neutral like other Ka Wa Key clothing. The color scheme is also inspired by Finland, notably the Holly Blue butterfly, which is the country's official butterfly.
The Spinnova fiber, which is created from wood or waste and generated without harmful chemicals, is used in the collection. Spinnova fiber is believed to consume 99 percent less water and emit much less CO2 emissions than cotton. Leading clothing and gear manufacturers such as Adidas, The North Face, H&M Group, and Marime have recently teamed with Spinnova.
Spinnova’s CEO and co-founder Janne Poranen, said that they're pleased to learn that their material works well on runways, in everyday situations, and in the outdoors. Collaborating with new businesses is just as important to them as working with established brands since they believe the entire textile sector needs to become more sustainable.
Spinnova, based in Finland, has created ground-breaking technology for producing textile fiber from wood or waste, such as leather, cloth, or food waste, without the use of toxic chemicals. The revolutionary Spinnova fiber produces no waste, side streams, or microplastics, and it emits very little CO2 and uses very little water, quickly biodegradable and circular.
Fast Firm, ISPO, Scandinavian Outdoor, ANDAM, Monocle, and Marie Claire UK have all given the company prizes for its commitment to using only sustainable raw materials such as FSC certified wood and waste.
Ka Wa Key employs only sustainable materials to mix daily casualwear and knitwear with roots of Asian and Scandinavian heritage, reimagining traditional textile crafts. To achieve their vision of simplicity that meets soft masculinity, the gender-fluid company is continuously working to combine ethical sourcing and manufacture.
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