JOOR, a leading online wholesaler, is running a special sustainability promotion until early June, showcasing notable eco-friendly brands from around the world. The Sustainability in Focus show on JOOR Passport aims to increase visibility of sustainable collections and provide global retailers with access to eco-friendly products.

Using JOOR Passport, shoppers can explore and purchase products from over 136 firms committed to sustainability, including brands like Vivienne Westwood, Ganni, and Stella McCartney.

Amanda McCormick Bacal, SVP of Marketing at JOOR, expressed pleasure in featuring these brands and emphasized the company's network of global fashion buyers, providing additional visibility for showcased companies.

JOOR's online-only business strategy supports sustainability by reducing travel, carbon emissions, and the need for sample production and printing. Additionally, it offers an environmentally friendly search filter for users.