Jack & Jones launch sustainable t-shirts using Spinnova fibers

Jack & Jones and Vero Moda, renowned for their collaborative collections for Danish Olympic and Paralympic athletes since 2008, have launched their latest collection featuring three new T-shirts made with Spinnova fibers. This marks Vero Moda’s first use of this sustainable material.

The new T-shirts, available in red and white, are composed of 65% cotton, 30% wood-based Spinnova, and 5% elastane. This launch represents a significant milestone as the second wave of products from the joint venture between Spinnova and Suzano, known as Woodspin.

Aligned with Bestseller’s sustainability initiative, Fashion FWD, this collection emphasizes materials with reduced environmental impact. The partnership with Spinnova underscores Bestseller’s commitment to integrating certified sustainable materials into their products.

Allan Jung Thorbøll, International Buying Manager at Jack & Jones, reflected on their innovative journey with Spinnova and expressed intentions to expand its use across their product lines.

Tuomas Oijala, CEO of Spinnova, commended Bestseller’s leadership in sustainable fashion, highlighting their collaborative efforts to reduce emissions and promote climate-friendly practices within the industry.