Trerè Innovation, an international provider of environmentally friendly technical Italian apparel, footwear design, and manufacturing based in Asola, Italy, is launching the first line of 100% bio-based base layers in the United States, using Biotech, natural and plant-based materials reducing the environmental impact of the textile industry. The high-performance base layers from UYN are made in Pennsylvania and will be available in select stores and online starting in the fall of 2023.
Unleash Your Nature (UYN, pronounced "win"), Trerè Innovation's first U.S. consumer brand, includes base layers, footwear, and socks collectively. Boston will see the opening of UYN's first location in the fall of 2023.
Marco Redini, Trerè Innovation CEO, said that UYN is delivering the next generation of environmentally friendly fabrics from responsibly harvested beech plants, castor oil seeds, kapok trees, eucalyptus trees, and corn, among others, using proprietary manufacturing processes at their in-house facilities. AREAS, their academy for research and engineering, enables their designers to produce the best-in-class clothing, footwear, and accessories by enabling them to fulfill the most demanding performance criteria. Nine reputable ski teams from around the world have confidence in its base layers. They plan to repeat their global success in the United States using these resources and our demonstrated specialized knowledge because the time is right.
Redini added that U.S. consumers want to be outside and are supportive of firms that are taking proactive measures to limit their impact on the environment. UYN offers a distinct alternative to the American market thanks to its cutting-edge design, internal manufacturing, and dedication to sustainability in every aspect of its operations. They are eager to introduce the UYN family to US consumers.
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