At the upcoming Rendez-Vous 2017 at Octoberâ€™s Intertextile Shanghai Apparel Fabrics apparel trade show, which will take place in October. Invista a leading producer of polymers and fibres will showcase latest innovative products. The main pavilion of the show will show three of Invistaâ€™s most innovative products. Visitors will experience the latest possibilities offered by Lycra Moves Bra, Lycra Moves Leggings and Lycra Moves Hosiery.
As a global authoritative trade show in textiles industry, Intertextile Shanghai Apparel Fabrics has been a platform for Invista to communicate with players across the value chain for 23 years. This year, the rich and vivid content delivered at the show will focus on Invistaâ€™s innovative attitude to consumers, partners as well as the whole industry.
According to consumer research conducted in 2016, bra products in Chinaâ€™s domestic market donâ€™t match consumer demands in a host of critical areas, including support, comfort and aesthetic design.
To address these concerns, streamline the industry and consolidate its leadership, Invista is launching Lycra lastingFIT technology for bra wings. According to the company, its technology can contribute to meeting specific quality standards in bra wing fabrics, enabling Chinese consumers to experience higher levels of comfort and the appropriate support they expect from a bra in different occasions.
Invistaâ€™s commitment to legging fabrics will also be on display at Rendez-Vous. Invistaâ€™s Lycra Moves Leggings has already spawned Lycra Sport Power-Comfort-Energy (PCE) index-certified fabrics, which are now commercially available.
The fabrics present excellent recovery performance for Lycra Sport legging products, the company reports. They are also said to offer the industry an opportunity to develop a number of targeted segment markets â€“ from compression and medium compress to light compression leggings.
Lycra Moves Hosiery is all about fabric technology innovation. Due to excellent properties, such as anti-laddering, fit and durability as well as comfortable waistbands, Invistaâ€™s Lycra Fusiontm technology has already been widely adopted in Chinaâ€™s hosiery sector, said the company.
To build a healthy and sustainable marketing environment, Invista cooperated with a number of media organisations to conduct a survey on IP protection in the textiles industry. The results will be revealed during a seminar entitled Innovation and IP: An Avenue for Sustainable Textile Industry Development, which will be held on 11 October.
Representatives from textiles industry associations, legal firms and Invista will share the findings and offer insights during what will undoubtedly be one of the highlights of Invista Rendez-Vous 2017.
At the Lycra Moves Denim pavilion in the Beyond Denim hall, visitors will see the innovative denim products offered by Invista, as well as learn about three themes highlighted through consumer insights â€“ fit, shape and embracing heat and cold. There will also be a special session outlining the latest woven bottom trends, hosted by Invista experts.
Intertextile Shanghai Apparel Fabrics apparel trade show will take place from 11-13 October at the National Exhibition and Convention Center in Shanghai, China.
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