Intertextile Shanghai Home Textiles likely to attract around 40,000 buyers this time

Intertextile Shanghai Home Textiles, Autumn Edition 2014 will be celebrating its 20th anniversary and is likely to be biggest ever fair opening this week. It will be using 150,400sqm space and 13 halls with around 1,350 exhibitors from 31 countries and regions participating along with nearly 1,000 domestic exhibitors will also showcase at the fair. The Fair is looking ahead to attract around 40,000 buyers.

Country pavilions from Belgium, Italy and Turkey will feature in the European Hall, while leading manufacturers and premium editors from 13 other countries from Europe can also be found here. In the International Hall, pavilions from India, Korea, Morocco, Pakistan and Taiwan will add to the diversity of suppliers on offer.

This time the fair will offer a broader product scope than in the past to meet the needs of the industry in Asia, particularly in China with its rising middle class.

To fill the needs of the design-conscious domestic market, the wall coverings exhibitors at the fair this year are focused on providing design-oriented products. This is also the case in the Intertextile Design Boutique, where studios will display their original designs and artwork for fabric and product development.

Bedding and towelling, upholstery fabrics, carpets and rugs, wall coverings and non-textile accessories will all be on display. And a number of the industry’s leading editors will showcase their premium overseas brands to a domestic market eager for high-end products.

This year sees a greater number of design-related events in the fair’s fringe programme, in addition to those on the topics of market information and technology.

The three-day fair will be held at the Shanghai New International Expo Centre from 27-29 August.