In the virtual New York Home Fashion Market, the manufacturer will unveil holistic features for the bedding innovations associated with cleaner living.

Indigo Count is keeping many details under the blanket however, the collection will utilize all-cotton fabric that comprises sheets, sleep pillows, mattress pads and down alternative comforters.

The company also emphasizes sustainability and have recently announced their exclusive partnership with Archroma in India for its Indo Count’s PureEarth collection featuring EarthColors, which is a patented plant-based dyes.

The new collection by Indigo Count has been launched with its exclusive partner for bedding and bath category dyed with EarthColors in India. The dyes have been synthesized form non-edible waste by-products from the agriculture and herbal industry such as nutshells, leaves and residues from plants such as beets and bitter oranges. They have complete transparency from the raw materials to the point of sale. The company’s high performance-oriented dyes represent an advance over conventional petroleum-based solutions that provides a more sustainable manufacturing option with organic cotton.

Indigo Count will be featuring EarthColors on organic cotton to create a fully sustainable offering.

KK Lalpuria, Indo Count’s executive director and CEO, stated that the partnership will further solidify their long term commitment towards sustainability and in turn create beautiful organic products.