IKFS, a viable platform for kids apparel industry to grow

YarnsandFibers News Bureau 2016-03-23 16:31:00 – Mumbai

Kids fashion industry has come a long way from merely being unheard off, some years ago to being a potential market for experimentation and simultaneously offering new growth avenues for the vibrant apparel industry. In the midst of all this there was felt a need to bridge the gap and bring the kids fashion industry in the mainstream. This is where, India Kids Fashion Show (IKFS) was able to do the needful seamlessly and offer a viable platform for the apparel industry to grow and build upon its bastion.

Each showcase of IKFS witnesses 2500+ attendees from varied segments like online retailers, wholesalers, franchisers, importers & exporters, boutique owners, distributors, state of the art designers, retail outlet owners, educational institutes, nursery and kindergarten associates, self-service chains, consumers comprising of parents and their kids.

The previous showcases of IKFS have witnessed participation of both international and national brands like Elle, Armani Junior, US Polo Assn, Paul Smith Jr, Elif Cigizoglu, Sanjana Jon, Siddharth Aryan, Payal Singhal, Sumit Das Gupta, Alka Kumar, Kirti Rathore, Kanchan Bawa, Kidsblush, Shopalldaykid, I Know Clothing, Lili & Lala, Milou, Faye, Sparkle Kids, Moobaa, Pratima Anand, Milkteeth, BonOrganik, Sharad Raghav, Gazal Mishra to name a few which helped them immensely in brand positioning in India.

IKFS understands your purpose of advertising through the medium of a fashion show is to increase promotion for your brand in the dynamic and versatile kids fashion industry, IKFS works closely with the brand aspirations to help them achieve it all by way of its fashion showcase, exhibitions, all round media highlight for the event and also serves as a platform for business interface.

IKFS aims to reach out to the potential customers for the brand across different social classes and fine tune its services to help lay the foundation for a brand. It has a targeted approach to strengthening the brand’s image, associated with it through effective use of social media since it is an impactful medium to communicate between the brand and the customer.

IKFS also strategizes effectively the brand positioning and how a brand can efficiently tap the market in its due course of time. It chalks out a broad strategy for the brand enhancement and growth. “We design our promotional activities keeping in mind each brand associated with us and their individual aspiration from the event, IKFS is a platform for brands to gauge the market growth while understanding the varied tastes of the customers. We are always delighted to work with more brands and help them in their effort to gain a foothold in Indian market” said Vridhi Ramchandani, Project Manager, India Kids Fashion Show.

Labeled as a premier lifestyle platform for kids, India Kids Fashion Show (IKFS) has come a long way since its inception in 2012. Touted as a genre of its kind in the fashion industry for kids, it aims to promote young talent, associated brands and designer’s acuity through its events in cities like Delhi NCR, Mumbai & Bangalore, having carried out 15 successful events so far. With the help of its fashion showcases it renders an unparalleled opportunity to tap the potential kids’ lifestyle market.

Over the years IKFS has been serving as an ideal networking platform for kidswear brands in India working with a targeted approach towards both B2B and B2C marketing and communications. It has been working as a catalyst in giving hands-on knowledge and experience of what a customer desires from their brand. IKFS truly understands that an overwhelming demand from any fashion event by a brand is towards fashion advertising for the purpose of promotion of the brand.

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