IKEA to launch three new 2016 ranges created merging fashion

IKEA plans to launch unique and innovative three new interiors ranges created merging fashion and home interiors. To create collection Ikea has collaborated with fashion designers from across Europe.

The ranges will launch from April when fashion designer Katie Eary releases an eclectic range of soft furnishings and dinnerware with fish, cat and eyeball prints at the forefront of the design aesthetic. June will see the launch of the collaboration with Walter Van Beirendonck, which uses the designer’s playfulness in a fabric and ceramics range. The final range, created in partnership with Martin Bergström, will launch in September and focuses on merging modern Indian and Swedish design, resulting in a collection of products made only from white, black and shades of grey, allowing customers to furnish with fashion.

Henrik Most, Creative Leader, IKEA of Sweden said that they can learn a lot from how fashion designers work with colours, prints, patterns and shapes. They constantly have to re-invent themselves and what they do – and are used to working in the forefront of pattern and colour development.”

Designed with London-based fashion designer Katie Eary, GILTIG includes tableware and home textiles created to turn up the volume at any party. Integrating Katie’s ‘in your face’ patterns with home furnishings has created a range of standalone items that can change a whole room through their touches of vibrancy and over the top design.

Katie Eary said that a decade or so ago, they could get an idea about who a person was from their cd’s or books. Now it seems that, as far as the home goes, furniture and personal bits and pieces are the last things left that show your identity.

GLÖDANDE is a range of ready-to-cut fabrics, paper stationary, rugs, porcelain and pillows created in partnership with leading designer and previous member of the Antwerp Six, Water Van Beirendonck.

A strong narrative runs through the collection; it’s the story of a group of characters called the Wondermooi, each of whom has a unique look and personality. The story is set in a place above the clouds, where the Wondermooi peacefully live, and work together to solve the world’s problems, and bring peace, love and happiness to Earth.

SVÄRTAN is another range of bed linens, textiles, paper products, rugs, bowls, glassware and metal objects created using just black, white and shades of grey with the aim of producing a modern interpretation of India and its heritage. It is a collaboration between IKEA and Swedish textile designer Martin Bergström.

Martin and IKEA worked closely with students from the National Institute of Fashion Technology in New Delhi to craft a contemporary image of India, striking a balance between the organic and the abstract. The whole collection was then produced in India using traditional techniques and natural materials, and fusing age-old processes with new solutions to create a range that truly bridged the gap between old and new.

The three new interior range GILTIG, GLÖDANDE and SVÄRTAN will be on sale in all IKEA stores from April to September. The Limited Edition collections focus on re-invigorating interior design, and push the boundaries of what can be achieved through large-scale production in the home furnishing sphere.