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Hyundai launches fashion collection made from discarded automobile materials

YarnsandFibers News Bureau 2021-10-19 10:05:57 – South Korea

Hyundai Motor Company has launched the third annual iteration of "Re:Style," an upcycling fashion initiative, which uses discarded materials left during the automobile manufacturing process and highlights the company's sustainable enterprise beyond the automotive industry.

The Re:Style 2021 is being introduced in Seoul and Paris in collaboration with L'Eclaireur and Boontheshop, two fashion boutiques. Hyundai Motor's ever-increasing dedication to environmentally friendly manufacturing, creative outside collaboration, and connection with environmentally concerned consumers is exemplified by this unusual collaboration involving the three companies. Hyundai Motor's collaborations with L'Eclaireur and Boontheshop, in particular, demonstrate the two fashion brands' common dedication to environmentally sustainable production and the availability of easily accessible and wearable fashion items.

Thomas Schemera, Global Chief Marketing Officer and Head of the Customer Experience Division of Hyundai Motor Company, said that with the third annual Re:Style celebration this year, Hyundai Motor Company continues to support 'advance for mankind,' its brand mission and objective. To usher in a sustainable future, they are constantly increasing their relationships with numerous industries around the world. One of them is Re:Style 2021, and they believe that it will serve as a focal point for young customers all over the world to learn about the impact of manufacturing surplus materials on their common environment and how they can creatively and practically repurpose them.

The collection features 12 fashion pieces, including track jackets, sweatshirts, zip-up hoodies, short pants, and long pants, which will be available in limited quantities at both L'Eclaireur and Boontheshop's online and offline stores. The offline shops will be open for two weeks, from October 14 to 28, while the online shops will be open for four weeks, from November 10 to November 10.

For this year's Re:Style, leftover materials from car manufacturing, such as seatbelts and airbags were utilized. Furthermore, eco-friendly materials like Bio PET and recycled fibers were employed in the Hyundai IONIQ 5, boosting wearability and highlighting the possibility of using bio-based materials.

Michael Hadida, CEO of L'Eclaireur, said that as a fashion distribution firm, they've long been concerned about the impact of abandoned garment materials on the world. They intend to build a virtuous cycle of sustainability and contribute uniquely to saving our world by repurposing wearable elements from vehicle manufacture and channeling the produced earnings into other projects.

BoontheShop's Executive Director, DJ Kim, said that participating in this innovative and value-adding partnership with Hyundai Motor Company is really rewarding. They believe that Re:style 2021 will pique the curiosity of today's conscientious consumers and foster a shared awareness of how to make purchasing decisions that consider the holistic nature of our shared environment.

The proceeds from the sales of these items will be donated to Hyundai Motor's many sustainable programs, with L'Eclaireur and BoontheShop joining the cause because of their shared dedication.

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