Hypernatural® unveils eco-luxury apparel

YarnsandFibers News Bureau 2022-10-21 09:44:14 – USA

Hypernatural®, the eco-luxury menswear brand Made Better by Nature®, announced the launch of its one-of-kind apparel made produced from naturally performing materials without virgin polyester, plastics, chemical dyes, or potentially dangerous petrol compounds.

The world's best cotton, Supima®, is combined with sustainable elements like Jade stone and crab shells by Hypernatural to create clothing that is incredibly soft, unmistakably cool to the touch, and odor-free. Additionally, Creora® Regen, the only 100% recycled spandex in the world, is used by Hypernatural for comfort and mobility.

Chris Kolbe, co-founder of Hypernatural, said that it took two years of development at a raw fiber level for Hypernatural to provide a better alternative to both polyester and cheap cotton, which are frequently combined in knitted garments. Determining what you're wearing shouldn't require a chemical degree. Because polyester comes from nature, it is not the future of fashion, refineries have no place in the apparel industry.

Only naturally regenerated materials and colours will be used in Hypernatural products. While acknowledging that the company must do more over the next two to three years to assist reduce carbon, we are currently decreasing our ecological footprint with what is currently available.

Christian Arkins, Co-Founder of Hypernatural, said that sustainability begins at the source, which means using only natural, renewable, and biodegradable fibers whenever possible." Currently, jade stone and seafood waste are only two examples of recycled or renewable sources that make up at least 45% of Hypernatural's components. Instead of using wood pulp from trees, which could contribute to deforestation, they produce our own Hyper-yarns out of leftover cotton yarn from yarn spinning machines.

Kolbe added that some merchants with whom they collaborate refer to Hypernatural as the "Tesla of polo shirts." They strive to give contemporary comfort, timeless quality, and organic performance. They consider nature to be the new height of luxury.

The magpie logo on Hypernatural shirts serves as the brand's mascot, indicating the arrival of a new era in luxury. Because they are odor-resistant and need less laundering than other polo options, hypernatural polos have been tested and found to function effectively over a number of days of use.

Kolbe said that the sustainability and quality requirements of Hypernatural are better than most. Designs are intended to be the most practical, adaptable, and comfortable items in any man's wardrobe. It only seems natural that individuals would want to appear sharp and feel comfortable wherever life takes them, whether it works meets golf, boat to dinner, or a 48-hour getaway.

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