Hwaesung Enterprise has installed Coloreel technology in its Vietnam plant. The company is a leading manufacturer of footwear, headwear, and textile and also supplies products to brands like Adidas, Lacoste, Nike, and Titleist.

The innovation takes out pre-colored threads, altogether decreasing the water and chemical consumption related to dyeing. By coloring a 100 percent recycled polyester thread, water utilization is diminished by no less than 97% contrasted with conventional dyeing techniques. Furthermore, the innovation fundamentally reduces thread waste.

Darren Hamilton, executive COO of apparel and accessories at Hwaesung said, "By partnering with Coloreel, we are taking a significant step towards a more sustainable future while offering our clients unprecedented customisation options. This collaboration reinforces our commitment to innovation and environmental leadership."