Following a campaign by worldwide animal rights organization Four Paws to abolish the mulesing of lambs, Hugo Boss has pledged to be proven mulesing-free by 2025.

From 2025, the German luxury fashion house announced that it will only use mulesing-free wool for its pure wool suits. By 2030, the company plans to eliminate mulesed wool from its entire product line.

Hugo Boss has signed a pledge against the practice of removing strips of wool-bearing skin from a sheep's breech to prevent infection, joining 35 other international companies such as Puma, Adidas, and Calvin Klein.

Rebecca Picallo Gil, Campaign Manager for Wool at Four Paws said that Hugo Boss has long been one of their most vocal and active champions of mulesing-free wool, and now they're putting their words into action. They were also able to strengthen the brand's general animal care policy by working together. Respectful, constructive, and, most importantly, collaborative dialogue has always been the norm.

According to the organization, Australia exports over 75% of wool and up to 90% of the popular fine merino wool used in the global fashion industry, making it the only country in the world where mulesing is still done.

According to recent research by Four Paws, 31% of 14,000 respondents in twelve countries look for apparel that meets animal welfare criteria or avoid animal fibers completely. One in every three people prefers brands that follow this trend (37 percent ).

Picallo Gil added that this powerful signal should entice as many firms as possible from all fashion sectors to follow suit. They could see that outdoor firms, in particular, are opposed to mulesing wool, whilst luxury fashion brands have shown little interest.