Hollander to assist hospitality industry with Viroblock technology

YarnsandFibers News Bureau 2020-08-14 13:19:02 – USA

This HeiQ Viroblock technology application has proven to have killed 99.99% of viruses and bacteria in less than 30 minutes on diverse fabrics.  In the North American hospitality industry, Hollander has been granted exclusive rights to sell basic bedding items with HeiQ Viroblock finish.

Carlo Centonze, co-founder and CEO of the Swiss textile company stated that Hollander’s long history of innovation and strong retail and hospitality distribution has made them the right partner to introduce this essential innovative product in the basic bedding space.

Hollander is preparing to launch the new exclusive basic bedding products featuring the HeiQ Viroblock technology and has confirmed orders in the consumer and hospitality markets.

Beth Mack, Hollander’s president of merchandising, marketing & hospitality sales stated that the new HeiQ collaboration and their solution-based technologies would be a high-value addition for all consumers. He further added that they were working closely with all their hospitality consumer market partners in launching the essential antiviral and antimicrobial bedding products into the market quickly. 

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